{"id":1719,"date":"2026-04-10T16:14:32","date_gmt":"2026-04-10T08:14:32","guid":{"rendered":"https:\/\/ekonomiunggul.com\/?p=1719"},"modified":"2026-04-10T16:14:34","modified_gmt":"2026-04-10T08:14:34","slug":"pengguna-di-malaysia-utamakan-barangan-keperluan-berbanding-kehendak","status":"publish","type":"post","link":"https:\/\/ekonomiunggul.com\/?p=1719","title":{"rendered":"Pengguna di Malaysia utamakan barangan keperluan berbanding kehendak"},"content":{"rendered":"\n<p>KUALA LUMPUR: Corak perbelanjaan pengguna di negara ini menunjukkan perbezaan ketara apabila barangan keperluan asas mencatatkan pertumbuhan memberangsangkan, sebaliknya pembelian barangan kehendak pula memperlihatkan penurunan, demikian menurut CIMB Securities.<\/p>\n\n\n\n<p>Penganalisisnya, Walter Aw Lik Hsin, berkata pengguna kini lebih cenderung mengutamakan perbelanjaan keperluan asas berbanding barangan kehendak.<\/p>\n\n\n\n<p>Beliau berkata, trend itu jelas menunjukkan peralihan kepada perbelanjaan bersifat defensif, khususnya dalam keadaan kos sara hidup yang masih menjadi kebimbangan utama.<\/p>\n\n\n\n<p>&#8220;Pengguna dilihat lebih berdisiplin dalam mengurus kewangan, dengan keutamaan diberikan kepada barangan keperluan harian berbanding pembelian besar yang boleh ditangguhkan,&#8221; katanya dalam satu nota penyelidikan.<\/p>\n\n\n\n<p>Lik Hsin berkata, walaupun terdapat sokongan daripada faktor makroekonomi dan peningkatan ketibaan pelancong, impaknya terhadap jualan runcit masih terhad dalam tempoh berkenaan.<\/p>\n\n\n\n<p>&#8220;Ketidakseimbangan permintaan antara segmen asas dan kehendak dijangka berterusan dalam tempoh terdekat,&#8221; katanya.<\/p>\n\n\n\n<p>Menurut CIMB Securities, prestasi sektor runcit negara pada suku keempat 2025 memperlihatkan keadaan bercampur-campur merentas segmen pengguna, mencerminkan sikap lebih berhati-hati dalam kalangan isi rumah.<\/p>\n\n\n\n<p>Segmen pasar mini, kedai serbaneka dan koperasi muncul sebagai peneraju pertumbuhan dengan peningkatan 15.9 peratus tahun ke tahun, menunjukkan keutamaan pengguna terhadap pembelian keperluan harian.<\/p>\n\n\n\n<p>Selain itu, kedai runcit khusus lain, terutamanya berkaitan hobi, mencatat pertumbuhan tahunan sebanyak 8.1 peratus, diikuti fesyen dan aksesori fesyen pada 3.7 peratus serta farmasi sebanyak 3.6 peratus.<\/p>\n\n\n\n<p>Sebaliknya, segmen barangan bernilai tinggi atau bukan keperluan terus tertekan apabila jualan perabot dan kelengkapan rumah merosot 7.6 peratus tahun ke tahun.<\/p>\n\n\n\n<p>Gedung serbaneka turut merekodkan pertumbuhan negatif, mencerminkan permintaan lemah terhadap barangan kehendak berskala besar dalam persekitaran sentimen pengguna yang berhati-hati.<\/p>\n\n\n\n<p>Jualan gedung serbaneka bersama pasar raya susut 2.3 peratus tahun ke tahun, manakala pasar raya dan pasar raya besar mencatat penurunan 1.8 peratus.<\/p>\n\n\n\n<p>&#8220;Keadaan ini sebahagiannya disumbangkan oleh peralihan musim perayaan Tahun Baharu Cina 2026 ke suku pertama 2026, selain kecenderungan pengguna mengawal perbelanjaan,&#8221; katanya dalam satu nota penyelidikan.<\/p>\n\n\n\n<p>Secara keseluruhan, jualan runcit Malaysia pada suku keempat 2025 berkembang lebih perlahan daripada jangkaan, hanya meningkat 2.5 peratus tahun ke tahun berbanding unjuran awal 5.0 peratus.<\/p>\n\n\n\n<p>Prestasi sederhana itu menjadikan pertumbuhan keseluruhan industri runcit bagi tahun kewangan 2025 hanya 2.4 peratus, lebih rendah daripada jangkaan awal 3.6 peratus.<\/p>\n\n\n\n<p>CIMB Securities berkata, keadaan ini berlaku walaupun ekonomi negara mencatat pertumbuhan kukuh dengan Keluaran Dalam Negara Kasar (KDNK) meningkat 5.2 peratus pada 2025 dan 6.3 peratus pada suku keempat.<\/p>\n\n\n\n<p>Dalam masa sama, prospek sektor runcit bagi 2026 kekal sederhana dengan unjuran pertumbuhan sekitar empat peratus, namun berdepan risiko penurunan.<\/p>\n\n\n\n<p>Antara faktor yang boleh mempengaruhi prestasi termasuk tekanan inflasi, ketidaktentuan global serta peningkatan kos operasi yang dihadapi peruncit.<\/p>\n\n\n\n<p>Sumber: <a href=\"https:\/\/www.bharian.com.my\/bisnes\/lain-lain\/2026\/04\/1531896\/pengguna-di-malaysia-utamakan-barangan-keperluan-berbanding\">https:\/\/www.bharian.com.my\/bisnes\/lain-lain\/2026\/04\/1531896\/pengguna-di-malaysia-utamakan-barangan-keperluan-berbanding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR: Corak perbelanjaan pengguna di negara ini menunjukkan perbezaan ketara apabila barangan keperluan asas mencatatkan pertumbuhan memberangsangkan, sebaliknya pembelian barangan kehendak pula memperlihatkan penurunan, demikian menurut CIMB Securities. Penganalisisnya, Walter Aw Lik Hsin, berkata pengguna kini lebih cenderung mengutamakan perbelanjaan keperluan asas berbanding barangan kehendak. Beliau berkata, trend itu jelas menunjukkan peralihan kepada perbelanjaan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1719","post","type-post","status-publish","format-standard","hentry","category-berita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pengguna di Malaysia utamakan barangan keperluan berbanding kehendak - Solusi Ekonomi Unggul<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ekonomiunggul.com\/?p=1719\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengguna di Malaysia utamakan barangan keperluan berbanding kehendak - Solusi Ekonomi Unggul\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR: Corak perbelanjaan pengguna di negara ini menunjukkan perbezaan ketara apabila barangan keperluan asas mencatatkan pertumbuhan memberangsangkan, sebaliknya pembelian barangan kehendak pula memperlihatkan penurunan, demikian menurut CIMB Securities. Penganalisisnya, Walter Aw Lik Hsin, berkata pengguna kini lebih cenderung mengutamakan perbelanjaan keperluan asas berbanding barangan kehendak. 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